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July 23, 2008

Misconceptions About Franchising

 

Are you a successful business-person with a burning ambition to expand your business? Then you can consider franchising your business to spread your brand-name. But, are you reluctant, because you have heard disparaging remarks about this line of business? Then here we clear some of the misconceptions would-be franchisors have.

• It is full of litigation: It is a well-known fact that Americans love to start litigation. In our country, you can be sued by anyone for anything; so companies are constantly on guard. But franchising has surprisingly lower chances of litigations compared to stand-alone businesses. Why? Because of franchise agreement! The franchise agreement, the backbone of any franchise business, is something that is totally in the hands of the franchisor. So, if you make a detailed franchise agreement and clearly explain each and every provision, then there’s little chance that you will face unnecessary litigations. Of course, you will need the help of a very competent franchise attorney to write such a franchise agreement.
• You will be sued for any mishap happening in the franchisee’s location: That is another area of fear for potential franchisors. Again, it can be avoided, if you write an in-depth and exhaustively descriptive operating manual. The franchisee’s location is the property of the franchisee and he/she becomes responsible for any personal injury, discrimination, sexual harassment or bad customer service that might happen in his/her premise. But, if you have company-owned outlets, you will be responsible for every action of each of your employees. Hence, the risk of getting sued for misconduct of someone else is lower in the field of franchising than in any other business.
franchising does not cost money: This is another misconception that can cause grave problem for some franchisors. You will need quite a good amount of money in the beginning, before you start offering franchise business for sale. You will have to develop a prototype location, get the required license, write the UFOC and so on. Then there’s the cost of maintaining a team for the new arm of your business as well as marketing your business on the whole. So, make sure you have adequate money (and man power) before you launch your franchise business.
• All businesses can be franchised: While the saying is partly true, but it’s also true that not all businesses should be franchised. So, if you are keen on franchising your business, first ensure whether it’s franchisable. Skilled franchise consultants like those from www.brandexpansion.com can help you find that out. They will tell whether you are ready for franchising and if not, what you are supposed to do to make your business franchisable.
• You should sell rapidly to anyone who applies to the franchise business for sale offer: If that is your attitude towards franchising, then it will be better if you think twice before starting one. Starting a franchise chain is not only about selling units; it’s also about developing them. And to expand the chain, you will need people who are competent and worthy of being franchisees. So, developing your business cautiously is very necessary. You should also keep in mind how much your infrastructure can permit. Equally important is screening the people carefully who buy a franchise from you.

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