May 18, 2008
Nintendo Wii Sports- To Bundle or Unbundle?
|
The Nintendo Wii has grown increasingly more popular since its launch December of 2006. Will was first conceptualized at the prestigous E3 press conference in 2004. Than it was finally given a sneak peak at the 2005 E3. At that time Satoru Iwata showed a prototype of the controller at the Tokyo Game Show in 2005.
Nintendo Wii Sports bundle hit the USA November of 2006. It is still selling like hotcakes. Folks young and old are falling in love with this amazingly fun Nintendo Wii Sports Bundle. When it debuted during 2006 E3, Nintendo Wii was given Best Hardware and Best of Show Awards from the Game Critics Awards. No matter where you look if you pick up a copy of any gaming magazine worth its salt you will find that it is also hailing the Wii as the game console breakthrough. Wii is the game that got an Emmy from The National Academy of Television Arts and Sciences for Game Controller Innovation.
What is driving the popularity of Wii? Everyone is curious as to what is making this game so popular? Why is Wii outselling PS3 and XBOX360 and why can’t they keep up and surpass Wii’s fan base?
The media has been whining about how our kids are getting unhealthier by the day, due to technology (i.e. video games) so Nintendo came up with the revolutionary gaming console that is Nintendo Wii. Inadvertently it seems that aside from addressing the dilemma of our kids becoming couch potatoes Nintendo Wii has provided interactive gaming that makes the player feel like he or she is really in the game.
The driving force behind the rise of the Wii and its popularity is the Nintendo Wii Sports Bundle. Wii consoles are sold together with 5 cool sports games. With Wii you can really express yourself when you play the Wii.
Some people out there are now proposing that Nintendo Wii Sports be unbundled from the initial purchase. If you break up the bundle it will bring the price of the console down. Your initial purchase is currently around $300. But that could be lowered by as much as $100 to make it “more affordable”. One conclusions the marketing prophets are making is that the Nintendo Wii Sports bundle sales will be heading for a decline unless Nintendo considers unbundling its Wii Sports offering. Sales would bounce in 2009 if they did.
Wii’s popularity is due to the fact that it is sold as a bundle. One has to ask aloud Second, how is it possible that the Nintendo Wii Sports Bundle is some how in decline when Nintendo is still trying fill in all the back orders? Currently demand is exceeding the supply even with production of 1.8 million consoles Nintendo is putting out each month.
Finally, Nintendo Wii Sports bundle is not just popular with the kids, grandma loves her Wii also. Wii fans are saying that after their purchase they just don’t find the need to buy any other games. So why change a popular game when people are perfectly happy with the Nintendo Wii sports Bundle just as it is?